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Sample Licensing Startup Tracklib Adds Two Spotify Veterans to Advisory Board

Sample licensing startup Tracklib has expanded its advisory board with the addition of Spotify veterans Petra Hansson and Niklas Ivarsson, the Stockholm-based company announced on Thursday (Feb. 21).

Hansson previously served as Spotify's general counsel and head of business affairs & associate general counsel, joining the streaming service in early 2007 from top Swedish law firm Mannheimer Swartling. She left in 2017 to assist startups and other companies as an advisor and investor.

Ivarsson spent nine years as Spotify's global head of licensing. He now works with startups through advisory roles, board representations and angel investments.

"Petra and Niklas have decades of experience between them in the areas that are most vital to us," said Pär Almqvist, founder and CEO of Tracklib, in a statement. "We've built great relationships with the global music industry over several years, and their insights will be important guides as we move into our next phase of growth."

Tracklib is the world's first service to offer legal, affordable samples at scale. It currently features a growing library of more than 70,000 songs available in high-quality file formats, ready for purchase with a license based on a category and sample length calculation.

"Tracklib's platform makes otherwise complex sample licensing easy for the creative community," said Hansson in a statement. "By doing so, Tracklib not only enables the creation of new music, but also respects and rewards the creators of the original musical works and sound recordings."

Added Ivarsson, "Collaboration in music will continue to grow and Tracklib's platform will help the creative community to become even more creative, while at the same time making sure that the monetary value is fairly shared between the right copyright owners."