Tracklib has managed to score two former Spotify executives to help lead the startup.
Tracklib has expanded its Advisory Board.
The Stockholm-based sample licensing startup has added Petra Hansson and Niklas Ivarsson, two former top Spotify executives.
Hansson previously served at Spotify for ten years. First joining in 2007 from Manheimer Swartling, a Swedish law firm, she worked as the company’s General Counsel, Associate General Counsel, and Head of Business Affairs. Hansson left the company in 2017 to serve as an investor and advisor to multiple startups and other companies.
Ivarsson served at Spotify for nine years as Global Head of Licensing. After leaving the company, he has supported startups through advisory roles, board representations, and angel investments.
According to Pär Almqvist, Founder and CEO of Tracklib, both Hansson and Ivarsson have decades of experience between them in areas “most vital to us.”
The startup offers legal, inexpensive samples at scale. Tracklib’s library features over 70,000 songs available for download in high-quality formats. Consumers can purchase them with a license based on a category and sample length calculation. The company describes itself as “the world’s first record store with songs for sampling.”
In a statement, Hanssen explained the startup’s platform makes complex sample licensing “easy for the licensing community.” Tracklib, she claims, will enable new music creation, respecting and rewarding creators’ musical works and sound recordings.
Ivarsson added collaboration in music will ultimately continue to grow. The startup will simply enable the creative community to become more creative. At the same time, Tracklib, he claims, will make sure “the monetary value is fairly shared between the right copyright owners.”