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About

Launched in April 2018, Tracklib is the world's first and only music service that enables music creators to discover, sample, and license original recordings. It solves a problem that has been plaguing producers, DJs, artists, and others since the rise of sampling in hip-hop and dance music over 30 years ...

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Contact

Publicist
Sarah Matthews
812-339-1195

Current News

  • 02/20/201902/20/2019

Groundbreaking Sample Startup Tracklib Expands Advisory Board with Two Spotify Veterans

Stockholm-based Tracklib, the first service to offer legal, affordable samples at scale, has invited two Spotify veterans to their advisory board.

Petra Hansson joined Spotify in early 2007 from top Swedish law firm Mannheimer Swartling. During her time at Spotify, she served as General Counsel and Head of Business Affairs & Associate General Counsel. After 10 years, she moved on to assist startups and other companies as an advisor and investor.

Niklas Ivarsson has devoted decades to...

Press

  • Fortune, Mention, 05/24/2019, The Term Sheet Text
  • Hypebot, Feature story, 05/23/2019, Tracklib Raises $1.7M For Easy Music Sample Licencing Text
  • Digital Music News, 05/23/2019, Swedish Music Sampling Startup Tracklib Raises $1.7 Million From Sony and WndrCo Text
  • Music Ally, Mention, 05/23/2019, Tracklib raises $1.7m to grow its music-samples business Text
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News

02/20/2019, Groundbreaking Sample Startup Tracklib Expands Advisory Board with Two Spotify Veterans
02/20/201902/20/2019, Groundbreaking Sample Startup Tracklib Expands Advisory Board with Two Spotify Veterans
Announcement
02/20/2019
Announcement
02/20/2019
Stockholm-based Tracklib, the first service to offer legal, affordable samples at scale, has invited two Spotify veterans to their advisory board, Petra Hansson and Niklas Ivarsson. MORE» More»

Stockholm-based Tracklib, the first service to offer legal, affordable samples at scale, has invited two Spotify veterans to their advisory board.

Petra Hansson joined Spotify in early 2007 from top Swedish law firm Mannheimer Swartling. During her time at Spotify, she served as General Counsel and Head of Business Affairs & Associate General Counsel. After 10 years, she moved on to assist startups and other companies as an advisor and investor.

Niklas Ivarsson has devoted decades to sales and technology, and was the global head of licensing at Spotify for nine years. Now he supports promising startups through advisory roles, board representations and angel investments.

It’s no coincidence that two major players from the Swedish startup that transformed the music industry are teaming up to support another Swedish startup poised to spark its own revolution. “Petra and Niklas have decades of experience between them in the areas that are most vital to us,” says Pär Almqvist, founder and CEO of Tracklib. “We’ve built great relationships with the global music industry over several years, and their insights will be important guides as we move into our next phase of growth.”

This growth promises to accelerate in 2019, as Tracklib quickly adds catalog to its existing offerings, making a large amount of songs available in high-quality file formats for legal sampling. Tracklib customers – music producers in more than 130 countries – can already today easily browse more than 70,000 tracks and purchase downloads for sampling, then instantly get a licence using an easy-to-use category and sample length calculation. No waits, no negotiations, no huge fees. Just great, original music ready for commercial release. “We’re making sample clearance a possibility for everyone,” Almqvist notes.

“Tracklib’s platform makes otherwise complex sample licensing easy for the creative community,” says Hansson. “By doing so, Tracklib not only enables the creation of new music, but also respects and rewards the creators of the original musical works and sound recordings.”

"Collaboration in music will continue to grow and Tracklib's platform will help the creative community to become even more creative, while at the same time making sure that the monetary value is fairly shared between the right copyright owners." agrees Ivarsson.

Ivarsson and Hansson join an already strong group of Tracklib advisors, consisting of industry legends and producers, and including Erick Sermon, Zaytoven, Drumma Boy and Prince Paul. All with first-hand knowledge of the agony and struggle of clearing samples the traditional way. “I think Tracklib will definitely change the way people create music,” enthuses Prince Paul, the legendary producer behind beloved hip hop classics from the likes of De La Soul.

Announcement
02/20/2019

01/23/2019, How Swedish Startup Tracklib Has Transformed Sampling and Solved the Toughest Licensing Problem in Music
01/23/201901/23/2019, How Swedish Startup Tracklib Has Transformed Sampling and Solved the Toughest Licensing Problem in Music
Announcement
01/23/2019
Announcement
01/23/2019
Tracklib is the revolutionary response to the automation of sample clearances with their brilliant digital crate of music to dig through, making sampling easier, more accessible and affordable. MORE» More»

Tracklib has solved one of the music business’ biggest licensing challenges: samples. The backbone of several key, commercially successful musical styles, samples often prove next to impossible to clear with the original recordings’ rights holders--if the right parties can be located. Even when rights holders are open to a deal, the negotiations can drag on for months or years and can result in an impasse and in unreleased potential hits. Artists, producers, and their fans often turn desperately to social media, begging someone, anyone to help them, only to hear crickets.

Tracklib CEO Par Almqvist took this pivotal problem on, diving blithely into an epic struggle to win over a skeptical industry. It started the way most crazy adventures do, with a chat between friends. Almqvist was talking to producer and artist Eric Amarillo, one half of the Swedish house duo The Attic and Tracklib co-founder. Amarillo mentioned how many people wanted to sample his music and how he wished there was a platform that gave instant permission to sample legally, without all the endless back-and-forth traditional licensing negotiations require. Almqvist suggested they build one.

Little did he suspect that it would take five years to bring that cool idea to fruition. Almqvist was used to tough challenges and liked them; he had been a driving force in bringing distributed solar power, and thus electricity, to villages across India. “I often joke that if you’ve been able to bring distributed power to rural India, you just might be ready for a music licensing-based project,” laughs Almqvist.

Almqvist and his team developed a sample licensing model that is refreshingly simple and intuitive. Unlike the opaque and unpredictable negotiations in traditional sampling deals, Tracklib offers licenses by song category (which determines license pricing). Of the three song categories, 90% of Tracklib’s repertoire falls into the least expensive category ($50/license). Rights holders are also given a share of the new track’s revenues, depending on the length of the sample. The best part: Once a user picks a track and pays the appropriate fee, they have the license and can get sampling immediately. Tracklib even offers guidance about how to register the results with a local PRO.

The approach has been embraced by the producer and artist community as an antidote to years of sample licensing-induced misery. Producers like DJ Jazzy Jeff, Zaytoven, and Erick Sermon have supported Tracklib and its growing community of users. “I’ve been dreaming of this moment all my life,” enthuses producer and musical mastermind Questlove. “Someone sees it!”

Artists weren’t the only ones who needed to see the value. Other important stakeholders, especially publishers and labels, had to get on board. As Tracklib brought independent publishers and labels’ catalog into its system, however, Tracklib got big enough and popular enough to persuade industry skeptics and heavyweights. “This will change the music industry in more ways than anyone could ever imagine,” Tom Silverman, Tracklib partner and founder of Tommy Boy Records, states.

The complexity of the licensing and royalties landscape made persuasion necessary. The dual copyrights related to each recorded work, the entrenched and glacial systems that manage them, the intense distrust of digital formats and sampling meant Tracklib had a series of deep-seated challenges to tackle. Almqvist and his team knew they needed all their licensing ducks in a row before opening the service to the public. “We are probably the only music service ever that was fully licensed at launch,” says Almqvist proudly.

To clear that bar required a whole new way of dealing with one of the thorniest issues in music today: cleaning and matching data to ensure proper royalty payouts. “We assume that the data we’re getting from publishers and labels may be incorrect as a matter of course,” explains Almqvist. “We’ve made it our standard practice to double and triple-check against various databases, as well as conducting our own research, to be absolutely sure.” In a world where everyone everywhere listens to (and sample everything), where a decades-old recording of a Soviet chorus or rare Chinese folk song can make it into a viral rap hit as a sample, this data sleuthing and cross-checking has vital importance. Tracklib has developed proprietary systems and technology to accomplish this because “everything else out there left something to be desired,” notes Almqvist.

Tracklib is the revolutionary response to the automation of sample clearances with their brilliant digital crate of music to dig through, making sampling easier, more accessible and affordable, enthuses Deborah Mannis-Gardner, licensing expert, who’s cleared samples for Drake, Eminem, and Kendrick Lamar (among many others), and Tracklib partner. “It’s one-stop shopping for samples: Buy it! License it ! Release it!”

Announcement
01/23/2019